Amidst the strong competition in the local female beauty and slimming industry, Jean Yip Salon Pte Ltd distinguishes itself as a member of the Superbrands, which represent quality, reliability and distinction. It was founded by Ms Jean Yip 25 years ago and incorporated in 1990. The company not only have more than 50 hairdressing, beauty and slimming outlets which located in prime locations all over singapore, it also expanded regionally in cities in Malaysia and Indonesia.
Literature Review: Jean Yip (Slimming and Bodycare)
As more and more women are concern about their looks and figure throughout the years, slimming and bodycare industry are booming.
a persuasion is a form of social influence. it is the process of guiding people and oneself towards the adoption of an idea, attitude, or rational and symbolic means.
From this perspective, we shall present the main models devised to explain the type of relationship that develops between the organisations and the consumers. Mentions of these models are prevalent in multiple journals and their context is essential to our understanding of the congruence between the product and the communicator.
